We Love Fashion Brands
About us
Family-oriented. Innovative. Future-focused.
Founded in 1964 by brothers Bernard and Hermann Bültel, our company today stands for international fashion expertise and a strong sense of responsibility. With more than 400 employees, we serve partners and customers in over 40 countries. Our goal: to create fashion that combines quality with purpose.
Strong brands united
The Bültel Fashion Group brings together distinctive brands, each with its own unique character:
Outdoor Casual Wear
camel active
camel active stands for casual wear inspired by the interplay of urban life and nature – jackets, trousers, knitwear, shirts and T-shirts for an active lifestyle, complemented by accessories, shoes and bags.
Smart Casual Menswear
calamar
Designed for extraordinary people who expect more from everyday life – without the fuss.
Urban Styles
hattric
hattric stands for urban styles with exceptional comfort – since 1972, the brand has been creating trousers, jeans, belts and tops in three fits for every occasion.
Sustainability & Responsibility
Living responsibility. Shaping the future.
As a corporate group, we are committed to taking responsibility and addressing environmental and social issues throughout our business activities. Our focus is on our employees, our locations, our suppliers and our product portfolio, which includes both conventional and certified products.
Company
For over 60 years. Close to fashion, close to people.
We are a family-owned company from Münster – built on long-standing partnerships, a genuine understanding of brands, and the belief that reliability should be demonstrated, not just promised. What drives us is the question of how we can bring fashion and responsibility together.
B2B
Brands that sell. Partners that think ahead.
We work with retailers who expect more than just a strong product range – they expect a partner who thinks ahead. From brand consulting to logistics, we bring what genuine collaboration requires: experience, reliability and a clear focus on what matters.
Outlet
Selected pieces. Fair prices. Directly from us.
In our outlets, you’ll find fashion from our brand portfolio – at prices that speak for themselves. camel active, calamar, hattric and other brands: quality that delivers, directly from us. Visit us and discover what sets us apart.
Bültel as an Employer
It’s all about people
We don’t just shape fashion – we also create a future-focused working environment. Flexible working hours, mobile working, professional development, health and well-being initiatives, and a culture of mutual respect define the way we work. As a “Most Wanted Start 2025” training company, we rank among Germany’s most popular employers for young talent.
