About Bültel
Passionate. Reliable. Competent. Courageous.
For over 60 years, our family-owned company has stood for quality, consistency and a deep connection with the people who shape the fashion industry. With more than 400 employees, three strong brands and customers in over 40 countries, we create fashion that accompanies people through their everyday lives.
60 Years of Bültel
Building. Growing. Evolving.
More than 60 years ago, brothers Bernard and Hermann Bültel founded Bültel Bekleidungswerke in Salzbergen – the origin of the Bültel Fashion Group, which today serves customers in more than 40 countries worldwide.
1964
Founding of Bültel Bekleidungswerke by brothers Bernard and Hermann Bültel, with production starting in Salzbergen and Southeastern Europe.
1972
Establishment of the first company-owned production facility in Taiwan, followed by additional production sites in Asia, Central America and North Africa.
1991
Acquisition of the “hattric” brand.
1993
Licensee for the “camel active menswear” trousers and jackets collection.
1999
Acquisition of the “calamar” brand.
2003
Consolidation of the white-label business under the name “freestyle”.
2006
Establishment of the subsidiary Bültel France S.A.S. in France. Opening of the first outlet store at the headquarters in Salzbergen.
2013
Launch of the “camel active womenswear” license.
2020
Acquisition of the overall “camel active” license for the EMEA region.
2020
Launch of the company’s own e-commerce activities with the “camel active” online shop.
2024
Transfer of the last company-owned production facility in Vietnam to a partner.
2025
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Corporate Structure
Family-oriented. Innovative. Future-focused.
The Bültel Fashion Group brings together strong brands under one roof – each with its own character, style and identity. As diverse as our fashion may be, we share one clear goal: combining quality with responsibility.
Our Leadership
Director Sales
Bartel Thorsten
Managing Director
Brueggemann Frank
Director Finance
Essmann Georg
Director Purchasing
Hofmann Oliver
Head of International Sales
Huelskaemper Rainer
Director Logistics
Jannek Guido
Director Product Management & Creative
Messner Christopher
Director Legal
Nielaender Christin
Director People
Rossi-Wilberg Sara
Technical Director
Schenberg Bettina
Head of Retail Operation
Schilling Thomas
Head of Sales DACH
Schroeer Marko
Director Marketing
Senning Alexander
CEO
Suska Thorsten
Head of Brand Operations
Timpe Sebastian
Division Head camel active Womenswear
Voelkel Susanne
Director E-Commerce
Vogt Melanie
Waanders, Christiane
Waanders Christiane
License & Project Manager
Weschenfelder Volker
Head of Sales DACH
Wittwer Daniela